Based on your site’s content and SEO performance, Rob will select the best keyword(s) for your site, taking into account the products and services you offer, target locations (if applicable) and industry competition.
One of the best ways to show search engines that you’re a knowledgeable, trustworthy source is to connect with other sites that are relevant to your keyword. Rob finds applicable websites, and then compose a short, unique comment with the relevant content and keyword and include a link back to your site.
Rob also optimizes the website it to "check all of the boxes" that Google wants. For example, keeping it friendly to accessibility features for those with visual or hearing impairments, keeping it mobile-friendly, having meta tags and page descriptions, and more.
Rob will create short articles monthly, usually around two paragraphs, that use your keywords multiple times and link back to your website. These blog posts impact SEO because they show search engines that your keywords are important enough to be talked about. Blogs also create a base of long-lasting links to your site.
Each post is written to be unique and relevant, and is reviewed for grammatical errors, quality and originality – Rob takes great care when it comes to preventing plagiarism. All blog posts are unique to the website they are created for; blogs are not re-purposed or used by multiple sites.